adidas // ADIZERO -
‘The Pursuit of Fast’

My Role
Creative Team Lead//
Campaign Strategy //
Concept & Art Direction Lead//
Director on Shoot (Motion & Stills) //
Graphic Oversight//
Retail Activation Creative Lead//

I led the creative direction for adidas ADIZERO's launch with END, built around the beauty of speed itself: The Pursuit of Fast, a social and experiential retail campaign. We positioned ADIZERO as the ultimate object of desire in the pursuit of speed, deliberately blurring the line between performance and fashion rather than treating them as separate territories.

I directed a hero product film and stills campaign that carried the idea across social and retail, then extended it into three themed retail activations in the run-up to the Manchester Marathon, each built around a different facet of fast, bringing Manchester's influencers and tastemakers into the campaign's own pursuit of speed.