adidas // ADIZERO -
‘The Pursuit of Fast’
My Role
Creative Team Lead//
Campaign Strategy //
Concept & Art Direction Lead//
Director on Shoot (Motion & Stills) //
Graphic Oversight//
Retail Activation Creative Lead//
For the launch of the latest ADIZERO line with fashion door END we tapped into the beauty of speed and the aesthetic qualities of fast with ‘The Pursuit of Fast’, a social and experiential retail campaign. As the lines between performance and fashion blurred the campaign presents ADIZERO as the ultimate object of beauty, the holy grail in your pursuit of fast. The campaign spanned a hero product film and still photography assets which were used across social and retail. To drive further reach, we created a series of 3 retail event activations, each with their own fast related theme - hosting Manchester’s influencers and tastemakers leading up to the Manchester Marathon in their own pursuits of fast.
