Google //
‘Customer Growth Engine’

Google Cloud Services approached us with a challenge; ‘How might we catalyse the sales process for the Google Cloud sales force?

The approach, design and prototype an internal platform and sub-brand: the 'Customer Growth Engine' to connect the sales force with the right internal people, documents and knowledge at the right time to accelerate conversion of Google Cloud service and product sales. 

My Input to the project:

• Leading on the preparation, orchestration and conduction of 20 x initial user research interviews

• Lead on research synthesis and playback to client including the creation of 8 user journeys

• Design lead on the CGE sub brand visual identity and icon animation

• UX Design Lead on the ideation of product features and information architecture of the interface

• Lead role on the orchestration and conduction of 10 x supervised browsing sessions