Saucony // Endorphin Elite 2- ‘Outrun Yourself’

To launch their groundbreaking innovation race-day shoe, Saucony’s US brand team challenged us to create a campaign strategy, suite of launch campaign assets and a toolkit guideline for the the Endorphin Elite 2. The shoe was developed using never before seen non-newtonian fluid technology built into the foam, giving unmatched energy return for race day performance. For the creative approach we created a hero piece of 3D motion with cut downs that gave us licence to communicate the technology and it’s benefits within a more abstract world. We the leveraged key moments from the hero motion along with their behind the science video to create the visual approach for the retail and ecommerce assets.