Saucony SILO //
Creating a Premium
Fashion Brand

Saucony approached us with a challenge, to create a brand for a premium footwear line that would land within tier 0 fashion retailers and be unveiled at Paris Fashion Week. The brand needed to signify an elevation from Saucony’s performance heritage whilst still staying true to the brands core story around design.

The end result was SILO. A sub-brand that embodies a new dimension of Saucony’s lineage. Recognising the past whilst standing on it’s shoulders to elevate the product line above the noise. Targeted towards cultural guardians, the brands launch in 2025 was a resounding success with the line being placed in multiple retailers.