I’m Sam, a strategic creative lead
with 15 years in industry. I lead inspiring teams who turn daring ideas into meaningful experiences.

Some clients I’ve worked with:

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Recent Projects

  • An image of The Cultural Center.

    adidas // ADIZERO - 'The Pursuit of Fast'

    Social Campaign & Experiential Retail Activation
    My role: Creative Team Lead // Concept & Art Direction Lead // Retail Activation Creative Team Lead //

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  • An image of Greenspacing.

    Saucony // Endorphin Elite 2 'Outrun Yourself'

    Social Brand Campaign & Retail Toolkit Creation
    My role: Creative Team Lead // Concept & Art Direction Lead //

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  • An image of The Float House

    Jaguar // 'Fit for a Queen'

    Experiential Brand Activation and Mardi Gras Film Festival LGBTQI+ Partnership Campaign
    My role: Creative Strategy // Campaign Strategy // Art Direction

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  • Google // 'Customer Growth Engine'

    Branding, UX and UI Design

    My role: Visual Identity Design Lead // UX Design Lead // Creative Direction

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  • Saucony SILO // Creating a Premium Fashion Footwear Brand

    Visual Identity Development & Lookbook Art Direction
    My Role: Creative Lead, Graphic Oversight, Art Direction

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Make It

My Services

Strategy
& Planning

Brand Strategy
Creative Strategy
Campaign Strategy
Social Strategy
CX Strategy

Branding
& Design

Visual Identity & Branding
Graphic Design
Artworking
Print

Digital
& UX

User Research
Wireframing and Prototyping
UI and UX Design

Video
Production

Video Editing
Motion Graphics

Creative
& Art Direction

Creative Direction
Concept & Ideation
AI Workflow
Brand Activation
Experiential
Retail Activation